Article re-cap
- KFC is updating its menu with a focus on boneless chicken options, new drinks under the ‘Kwench’ brand, and redesigned restaurant spaces across multiple countries including South Africa.
- According to KFC Global CEO Scott Mezvinsky, the chain aims to ‘set the standard for modern chicken in QSR’
- The chain is moving from chicken-on-the bone to more boneless chicken, evolving its tenders for maximum juiciness and crispness.
KFC is updating its menu with a focus on boneless chicken options, new drinks under the ‘Kwench’ brand, and redesigned restaurant spaces across multiple countries including South Africa, to regain market share.
KFC is prioritizing boneless chicken menu items, expanding sauce options and designing restaurants to keep customers engaged. According to KFC Global CEO Scott Mezvinsky, the chain aims to ‘set the standard for modern chicken in QSR’
Chief Concept Officer Christophe Poirier stated that KFC is moving from chicken-on-the bone to more boneless chicken, evolving its tenders for maximum juiciness and crispness. The chain will also expand its ‘global sauce pantry’ with over 20 varieties.
A new menu line called ‘Dunked,’ featuring tenders, wings and sandwiches drenched in sauce, is already available in South Africa and India. KFC is rolling out the revamped tenders and nine new sauces this month in the United Kingdom and Ireland.
The chain is also expanding its drink options with boba refreshers, sparkling lemonades and iced coffees under a sub-brand called Kwench by KFC. Select Irish and British restaurants already sell Kwench drinks, while Australia and Canada will add them to their permanent menus this year.
Frequently asked questions
What changes are KFC making to its menu?
KFC is introducing a significant revamp including an increased focus on boneless chicken options; new drinks branded ‘Kwench’; and redesigned restaurant spaces across several countries, including South Africa, as part of their strategy to regain market share.
What kind of sauces will KFC be offering?
KFC is expanding its ‘global sauce pantry’ with over 20 varieties; including the new ‘Dunked’ menu line featuring tenders, wings and sandwiches drenched in sauce. This aims to provide customers with a wider range of flavour choices alongside their chicken offerings.
Where are the Kwench drinks currently available?
Kwench drinks, including boba refreshers, sparkling lemonades and iced coffees, are already sold in select Irish and British restaurants; while Australia and Canada will be adding them to their permanent menus this year. These new beverages complement KFC’s menu expansion.
Source: cnbc.com
