Article re-cap
- The Satsa Conference 2026 is scheduled to take place from 19 to 21 August 2026 at Southern Sun Cape Sun in Cape Town.
- The three day event will focus on destination development, technology, conservation priorities, and the South African business landscape.
- Key speakers for the conference include the chief executive officer of the V&A Waterfront, Graham Wood, and the Cape Town mayoral committee member for economic growth, Alderman James Vos.
- The conference programme includes sessions regarding SANParks at 100 and exploring new markets beyond the Middle East horizon.
The Satsa Conference 2026 will take place from 19 to 21 August 2026 at Southern Sun Cape Sun in Cape Town to address industry growth and changing traveller expectations.
The three day event will focus on destination development, technology, conservation priorities, and the South African business landscape. According to the programme, sessions will cover topics such as SANParks at 100, regional competitiveness in the Eastern Cape, and new markets beyond the Middle East horizon.
Satsa chief executive officer David Frost said the conference is structured to foster collaboration during a period of rapid environmental change for the sector. He stated that success will depend on the ability to collaborate, adapt, and embrace new ways of thinking.
The event features speakers including Southern Sun chief executive officer Marcel von Aulock, Yellowwoods executive chairman Adrian Enthoven, V&A Waterfront chief executive officer Graham Wood, and Cape Town mayoral committee member for economic growth Alderman James Vos. Other participants include Cape Town Tourism chief executive officer Enver Duminy and Western Cape Government deputy director general for economic development and tourism Rashid Toefy.
Satsa chairperson Oupa Pilane noted that the curated sessions aim to provide practical value for delegates navigating evolving market conditions. Representatives from organisations including SANParks, Wesgro, and the Tourism Grading Council of South Africa will also participate in the agenda.
Frequently asked questions
When and where will the Satsa Conference 2026 take place?
The Satsa Conference 2026 will be held from 19 to 21 August 2026 at Southern Sun Cape Sun in Cape Town. The three-day event will address industry growth and changing traveller expectations in the tourism sector.
What are the main topics that will be covered at the conference?
Sessions will focus on destination development, technology, conservation priorities, and the South African business landscape. Topics include SANParks at 100, regional competitiveness in the Eastern Cape, and new markets beyond the Middle East horizon.
Who are the key speakers and participants at Satsa Conference 2026?
Notable speakers include Southern Sun CEO Marcel von Aulock, Yellowwoods executive chairman Adrian Enthoven, V&A Waterfront CEO Graham Wood, and Cape Town mayoral committee member Alderman James Vos. Cape Town Tourism CEO Enver Duminy and Western Cape Government deputy director general Rashid Toefy will also participate.
What does Satsa believe is necessary for success during this period of change?
According to Satsa CEO David Frost, success will depend on the ability to collaborate, adapt, and embrace new ways of thinking. The conference is structured to foster collaboration as the tourism sector navigates rapid environmental change.
Source: bizcommunity.com
